For my small cafe and restaurant, I needed a website that would serve a few functions. Displaying menus online was the most critical part of my decision to go with a website. So often people call in, curious about the cafe and wondering if they should stop in for a bite. But they want to see a menu first, of course, and with such a busy cafe, I don’t have time to sit and tell them everything that’s on the menu.
My website makes it possible for them to browse the menu without even calling in, which is superb. One of the other reasons, I created a website for my small cafe is because I also wanted to be able to be found by search engines. Travelers and residents are always looking for new places to try, and as a small cafe, it’s easy to overlook my location.
But with my website, I can be found on the search engines just like any other big company. Having a website really levels the playing field between me and my competitors, who often have much, much larger ad budgets than I could ever dream of having. But with my website, that’s all changed.